Welcome
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CertaPro Peer Week Marketing Day
Marketing That Moves the Needle
Presenting today is Ajax Union.
Ajax Union is a digital marketing agency based in Brooklyn, New York, working with clients internationally.
Who's with you today
Who's with you today.
Two of us from Ajax Union, here for the morning.
Joe Apfelbaum
Presenter
- • CEO and co-founder of Ajax Union, founded in 2007
- • Co-founder of evyAI
- • Certified Google trainer, public speaker and published business author
Michael Suarez
Fractional CMO & Director of Client Strategy
15 years in the marketing space working with national and international brands. Working with Joe and Ajax Union since 2013 and leading client strategy development for Ajax Union.
Icebreaker
Icebreaker, get us up to speed.
A few prompts to warm up the room.
What's one thing on your mind right now that you need to set aside to be fully present here?
What do you love most about owning a painting company?
What's one marketing tactic you learned this week that you want to explore more?
You told us you want to learn about: AI search visibility · Getting more leads · Social media · Referrals · Tracking what works
How to read today
Today is about best practices.
What's out there, what's new, and what's working for our clients.
Some of it will already line up with what CertaPro is doing. Some of it may already be in progress, like the new CertaPro website in development. Some of it may differ from where CertaPro is heading or what you'll be doing, because every marketer has a different philosophy. We're excited to show you what's happening right now in the world of marketing. CertaPro corporate retains final say on what your location can put in place.
How we prepared
16 of you answered our pre-workshop survey.
Your priorities set the agenda for today.
13 of 16
want to learn about AI search visibility.
12 of 16
said generating enough leads is a top challenge.
What's already working
You're starting from real strengths.
Four system-wide assets the brand already has, regardless of market.
Strong review volume & ratings
As a brand, you carry a powerful review asset. High star ratings and real volume: a trust signal most industries would want.
Solid search & AI-search visibility
The brand already has a strong foundation on classic search and emerging AI-search surfaces.
Referral relationships in place
In several markets, working referral relationships with realtors and partners are already feeding leads, quietly and effectively.
Diversified channel mixes
Where locations have invested, the channel mix is genuinely diversified, not a single-channel dependency.
A note on volume
You're about to drink from the fire hose. That's okay.
Take notes · Stay hydrated · You keep access to all of this after today.
- Take notes
- Stay hydrated
- You keep access to all of this after today
Today's content volume is high on purpose. You won't absorb every detail in the room, and that's fine. You'll keep access to this deck and any follow-up items after the morning, and we're available for questions afterward. Most attendees head out after lunch.