Welcome
All Tracks
Introductions & Positive Findings
We're Ajax Union — your strategic marketing partner, not an outside vendor. Here's who we are, what we looked at across the network, and why you should leave today feeling good.
Who we are
Ajax Union is a digital marketing agency that lives and breathes home services. We work alongside franchise networks like yours — and today we're here with Twenty Nine Trees to hand you a best-practices download you can act on the moment you get home.
Strategic partnerWhat we did
Marketing audits
Site, local SEO, and reputation audits across locations.
Marketing assessments
Channel mix, spend, and ownership reviewed system-wide.
Pre-workshop survey
Your questions and priorities collected in advance.
Everything that follows is informed by what we actually saw — not theory.
What's already working — system-wide
Strong review volume & ratings
As a brand, you carry a powerful review asset. High star ratings and real volume — a trust signal most industries would kill for.
Solid search & AI-search visibility
A number of locations already grade well on classic search and on the emerging AI-search surfaces. The foundation is there.
Referral relationships in place
In several markets, working referral relationships with realtors and partners are already feeding leads — quietly and effectively.
Diversified channel mixes
Where locations have invested, the channel mix is genuinely diversified — not a single-channel dependency.
Findings are presented as system-wide strengths — never by location name.
A note on volume
Today's content volume is high on purpose. You won't absorb every detail in the room — and that's fine. The goal is to see the full map, then leave with a documented plan. Use the jump menu anytime; the deck stays with you after today.
Interactive Tool — To Be Embedded
Workshop Welcome Reel
Short branded intro video / motion opener to kick off the morning.